The creative team behind Presumed Innocent, the hit Apple TV+ show, reached out to Spectra to commission a generative art piece to be used in the story. Through a collaboration with award-winning director Greg Yaitanes (House of the Dragon), Spectra created a bespoke projection artwork all powered through PrimeFrame™.

CREATIVE DEVELOPMENT: With consideration to the script and story, we created a custom generative visual that fit the scene. We created a real-time simulation to collaborate with the production team to test and  fine-tune visual concepts.

SOFTWARE ENGINEERING: Using the 3D simulated space, we constructed a comprehensive projection plan outlining the technology requirements for production. PrimeFrame servers provided realtime visual graphics and calibration.

ON-SITE COMMISSIONING: Spectra was on-site to assist with the execution of the scene.
A custom web-app allowed the director and cinematographer to have direct control over the visual parameters at all times.