Challenge

At ShopTalk, Twilio needed to stand out in a crowded, competitive environment. They aimed to create a memorable, engaging booth 

that reflected their innovative brand, captured attention, drove 

meaningful interactions, generated leads, and seamlessly showcased their technology.

Solution

Astound designed a captivating booth featuring a relocated 3D logo, an extra demo counter, and the unique 'Text-to-Smoothie' experience. Additionally, we introduced the "Scavengr" app to gamify engagement through branded challenges, lead capture, and real-time analytics.

Outcome

The booth successfully attracted and engaged visitors, with 42% completing all "Scavengr" tasks, resulting in 358 unique leads and 

over 2,000 engagements. Positive attendee and client feedback confirmed the effectiveness of our strategy, significantly boosting Twilio’s brand presence.